Code of Conduct

We have developed a Code of Conduct for influencers which supports them in acting with respect, empathy and truthfulness. The Code of Conduct is a key instrument in encouraging all community members to use their influence consciously.


We will promote the adoption of the recommendations the Code of Conduct provides. In order to achieve this, we are offering trainings for influencers and brands who are interested in shaping a respectful online dialogue.

We will develop the Code further based on feedback, insights, expertise and discussions that we’ll initiate between all stakeholders from across the social influence ecosystem. Together we’ll create and live new standards to promote the core values of respect, empathy and truthfulness in the social media influence sphere.

Are you interested in learning more about our values, the movement, or in sharing your ideas and experience? Please contact us!

Thank you for your interest.