Our Mission

Our mission is to promote the core values of respect, empathy and truthfulness in the social media influence sphere.


  • We are building a community of influencers who are aware of their responsibility, and who want to use their voice as a force for good.

  • We provide a platform of exchange and dialogue for social influencers, experts, and organisations to share their views and promote best practice.

  • We aim to develop new standards by sharing our knowledge, values and experience while at the same time learning from each other. 

  • We listen, we enable conversations, we offer insights and guidance, and we move ahead.

Ultimately, we aim to foster the use of social media influence as a force for good. Our Code of Conduct is a key instrument in encouraging all community members to use their influence consciously.