Our mission is to promote the core values of respect, empathy and truthfulness in the social media influence sphere.
We are building a community of influencers who are aware of their responsibility, and who want to use their voice as a force for good.
We provide a platform of exchange and dialogue for social influencers, experts, and organisations to share their views and promote best practice.
We aim to develop new standards by sharing our knowledge, values and experience while at the same time learning from each other.
We listen, we enable conversations, we offer insights and guidance, and we move ahead.
Ultimately, we aim to foster the use of social media influence as a force for good. Our Code of Conduct is a key instrument in encouraging all community members to use their influence consciously.